It's all in your head
Exhibition concept, Milan furniture Fair 2006
In collaboration with: Antonia Pehrson, Maria Johansson and Isabelle Ohlsson.
It’s time to pay attention to those odd behaviors and feelings that are part of all our daily lives.
Exploring these rather insignificant nuisances that we usually like to push aside, we discern many similarities and associations in peoples behavior and thinking.
All projects address common situations by solving inherent problems and/or commenting on them, some are just plain inspired by typical incidents.
The outcome is intended to be thought provoking. The objective is that you should be able to reflect yourself in the designs and relate to the targeted situations.