CRAFT AND DESIGN IN VIETNAM
A ONE UN PROJECT FOR SUPPORTING GREEN PRODUCTION AND TRADE TO
INCREASE INCOME AND EMPLOYMENT OPPORTUNITIES FOR THE RURAL POOR
The joint programme’s approach is to develop better integrated, pro-poor and environmentally sustainable
“green” value chains to enable poor growers, collectors and producers and to improve their products and
link them to more profitable markets. This activity have been aiming to increase income and employment
opportunities through design support provided to 15 mid-size companies within the targeted value chains
bamboo/rattan, sericulture and weaving, seagrass, lacquerware and handmade paper.
Together with Patrik Nilsson and Ingrid Brandth, Clara spent 6 months working closely with the
companies to develop new product designs. They developed 24 new craft collections, each consisting
of 2-10 products and together forming a range of products for various applications in home environment.
The design is based on sustainable principles and is inspired by Vietnamese cultural heritage in
combination with features meeting the demands from European market and emerging trends – a merge of
influences aimed to generate a unique and coherent design identity which shows the value of Vietnamese