The joint programme’s approach is to develop better integrated, pro-poor and environmentally sustainable “green” value chains to enable poor growers, collectors and producers and to improve their products and link them to more profitable markets. This activity have been aiming to increase income and employment opportunities through design support provided to 15 mid-size companies within the targeted value chains bamboo/rattan, sericulture and weaving, seagrass, lacquerware and handmade paper.

Together with Patrik Nilsson and Ingrid Brandth, Clara spent 6 months working closely with the companies to develop new product designs. They developed 24 new craft collections, each consisting of 2-10 products and together forming a range of products for various applications in home environment. The design is based on sustainable principles and is inspired by Vietnamese cultural heritage in combination with features meeting the demands from European market and emerging trends – a merge of influences aimed to generate a unique and coherent design identity which shows the value of Vietnamese craft.